{"version":"https://jsonfeed.org/version/1","title":"The True Wind","home_page_url":"https://thetruewind.com","description":"The True Wind","author":{"name":"The True Wind"},"items":[{"id":"https://thetruewind.com/f/finding-your-true-wind-what-capsizing-taught-me-about-branding","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/eab08a8e-e6d8-4aaf-8e54-edcafb247fc3/IMG_1900.jpg\"/><p>The sailboat keeled to port. The wind gust seemed to come out of nowhere. Too late to adjust the sail. The port side tipped into the water. \"This is how it happens,\" I thought to myself. The boat went over and I was dump...</p>","url":"https://thetruewind.com/f/finding-your-true-wind-what-capsizing-taught-me-about-branding","title":"Finding Your True Wind: What Capsizing Taught Me About Branding ","summary":"The sailboat keeled to port. The wind gust seemed to come out of nowhere. Too late to adjust the sail. The port side tipped into the water. \"This is how it happens,\" I thought to myself. The boat went over and I was dump...","date_modified":"2026-09-02T16:19:57Z"}]}